XML ADF - The universal format ALL automotive CRM’s process leads – Selly Automotive

The universal format ALL automotive CRM’s process leads in is called XML ADF. This stands for XML Auto Dealer Format and is the mandatory format that the vast majority of companies in the automotive industry send and communicate leads between CRM’s. Every major lead provider from CarGurus to Cars.com supports this format and so do the majority of dealer websites including CarsforSale, DealerCarSearch, amongst others.

We’ve heard from some of our dealers that certain vendors cannot send XML ADF or refuse to do so. Typically, these are vendors that do not have on staff development teams or the ability to make minor system changes because they work with very few auto dealers and are less focused on the auto market.

We've put together resources below that your vendor can leverage to understand and possibly come up with a method to send us leads in XML ADF format. The expected turnaround time for this would be 24-48 hours and can be accomplished by a junior level engineer.

About XML ADF Format (Includes example ADF XML) - https://en.wikipedia.org/wiki/Auto-lead_Data_Format

LeadsBridge (Paid 3rd Party Service for XML ADF) - https://leadsbridge.com/documentation/adf-xml-automotive/

<?xml version="1.0" encoding="UTF-8"?>
<?adf version="1.0"?>
<adf>
    <prospect>
        <requestdate>2000-03-30T15:30:20-08:0</requestdate>
        <vehicle>
            <year>2008</year>
            <make>Make</make>
            <model>Model</model>
        </vehicle>
        <customer>
            <contact>
                <name part="first">First</name>
                <name part="last">Last</name>
                <phone>323-223-3322</phone>
                <email>emailaddress</email>
            </contact>
        </customer>
        <vendor>
            <contact>
                <name part="full">Dealer Name</name>
            </contact>
        </vendor>
    </prospect>
</adf>

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